Features of the development of events in the context of the tourist attractiveness of the territory

• Metlyaeva T.V.

  T. V. Metlyaeva. Vladivostok State University of Economics and Service. Vladivostok. Russia

• I. E. Peretolchina

  I. E. Peretolchina. Vladivostok State University of Economics and Service. Vladivostok. Russia

This article examines the features of the development of event activities in the context of the tourist attractiveness of the territory in modern conditions. The approaches to the definition of concepts on the research topic "image of the territory", "event tourism", "event events", "tourist
attraction" are analyzed. The approaches to the formation of the tourist attractiveness of the city are revealed. It compares similar concepts such as "stereotype", "opinion", "performance" and "image" and traces the connection and influence of event events on its tourist attractiveness.
The features and prospects for the development of the fashion industry in Russia and in the Primorsky Territory are considered. The demand for event tourism at the present stage of the development of the hospitality industry is revealed. The possibility of using fashion events to
improve the image of the city and position it as an attractive place for tourism is demonstrated. The article presents the results of a study devoted to the study of frequently visited image objects in the city of Vladivostok by tourists and an analysis of the demand for the activities of
coastal designers by residents of Vladivostok. The possibility of promoting Vladivostok as a tourist destination through the events of the city's fashion industry has been substantiated. Subject of research: event events in the context of the tourist attractiveness of the territory. Purpose: to
study the features of the development of event events in the context of the tourist attractiveness of the city of Vladivostok. In this article, our research interest is related to the consideration of the impact of events related to the fashion industry on the tourist attractiveness of the territory. The novelty of the work lies in the lack of a sufficient number of scientific studies devoted to the influence of the fashion industry on the tourist attraction of the territory. An adaptive approach, a structural-functional and sociological method in the form of a questionnaire was used in the work. In this connection, the authors pay great attention to the analysis of the survey and justification of the choice of activities to increase the tourist attractiveness of the city of Vladivostok through the fashionable events of the city.
Keywords: tourist attraction, image of the territory, event tourism, fashion industry.